Аналітичний детектив: як дізнатися більше про клієнтів за допомогою цифрових інструментів

As part of the online school for future IT specialists, students of group 31-IP of the Rivne Vocational College of NUBiP of Ukraine took part in a webinar on the topic "Analytical Detective: How to Learn More About Customers." The event aimed to show how digital tools can be used to analyze the behavior of potential customers and better understand their needs.

The meeting discussed three key platforms: Similarweb, Semrush, and Serpstat.

Similarweb allows you to get deep analytics on website traffic, analyze traffic sources, user behavior, and competitors. It is an indispensable tool for marketers and web analysts who want to understand how their business's online presence is performing.

Semrush provides tools for SEO analysis, keyword monitoring, advertising analysis, and competitor content strategy. It is used to build effective marketing campaigns and increase visibility in search engines.

Serpstat is a comprehensive SEO platform with tools for website analysis, keyword selection, Google ranking checking, and technical auditing.

Speakers at the event demonstrated how these tools can help companies learn more about their audience, track market trends, and make informed business decisions.

Thanks to such practical webinars, students gain not only theoretical knowledge, but also applied skills, which are extremely important in the world of digital technologies.