Detachable Subdivision
"Rivne Professional College of
National University of Life
and Environmental Sciences of Ukraine"
As part of the week of economic disciplines on October 22, 2024, students of the 41st and 21st groups of specialty 073 "Management", together with teacher Pronchuk Lyudmila Vasylivna, visited the advertising and production company "Artlight", which was founded in 2007 by the Shershun couple: Mykola and Olga and, today, cooperates with clients in 15 countries around the world.
During the tour, the students had the opportunity to get acquainted with the features of the company's work from the moment the customer contacts them to the step-by-step process of making an order. First of all, we were introduced to the company's staff and their job responsibilities. Also very interesting and informative was the story about the customer relationship management system (CRM system, abbreviation of the English Customer Relationship Management), that is, the company's software designed to automate interaction with customers (clients).
The students also had the opportunity to see how the company's production unit works, namely the operation of the equipment and the painstaking manual work of employees creating outdoor advertising.
At the end of the tour, in the company's conference room over a cup of tea, the students had the opportunity to personally talk with Mykola Shershun. It was an extremely interesting dialogue, during which we were able to learn about the history of the company, the employee motivation system, the problems we faced with the start of a full-scale war, and ways to overcome them. The students also received valuable guidance and advice for achieving heights in the future.
Lyudmila PRONCHUK,
teacher of economic disciplines
