{"id":24630,"date":"2025-04-12T14:56:19","date_gmt":"2025-04-12T11:56:19","guid":{"rendered":"https:\/\/rfc.nubip.edu.ua\/?p=24630"},"modified":"2025-04-13T15:08:14","modified_gmt":"2025-04-13T12:08:14","slug":"analitychnyj-detektyv-yak-diznatysya-bilshe-pro-kliyentiv-za-dopomogoyu-czyfrovyh-instrumentiv","status":"publish","type":"post","link":"https:\/\/rfc.nubip.edu.ua\/en\/analitychnyj-detektyv-yak-diznatysya-bilshe-pro-kliyentiv-za-dopomogoyu-czyfrovyh-instrumentiv\/","title":{"rendered":"Analytical Detective: How to Learn More About Customers Using Digital Tools"},"content":{"rendered":"<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d2c985c\" data-block-id=\"d2c985c\"><style>.stk-d2c985c {margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d2c985c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8d60e5a\" data-v=\"4\" data-block-id=\"8d60e5a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8d60e5a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8d60e5a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e0433cb\" data-block-id=\"e0433cb\"><style>.stk-e0433cb {margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e0433cb-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f46f39\" data-v=\"4\" data-block-id=\"1f46f39\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f46f39-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1f46f39-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-45a7967 p-indent blog-p-justify\" data-block-id=\"45a7967\"><style>.stk-45a7967 .stk-block-text__text{letter-spacing:-0.1px !important;}<\/style><p class=\"stk-block-text__text has-text-align-justify\">As part of the online school for future IT specialists, students of group 31-IP of the Rivne Vocational College of NUBiP of Ukraine took part in a webinar on the topic &quot;Analytical Detective: How to Learn More About Customers.&quot; The event aimed to show how digital tools can be used to analyze the behavior of potential customers and better understand their needs.<\/p><\/div>\n\n\n\n<p class=\"p-indent blog-p-justify\">The meeting discussed three key platforms: Similarweb, Semrush, and Serpstat.<\/p>\n\n\n\n<p class=\"p-indent blog-p-justify\">Similarweb allows you to get deep analytics on website traffic, analyze traffic sources, user behavior, and competitors. It is an indispensable tool for marketers and web analysts who want to understand how their business&#039;s online presence is performing.<\/p>\n\n\n\n<p class=\"p-indent blog-p-justify\">Semrush provides tools for SEO analysis, keyword monitoring, advertising analysis, and competitor content strategy. It is used to build effective marketing campaigns and increase visibility in search engines.<\/p>\n\n\n\n<p class=\"p-indent blog-p-justify\">Serpstat is a comprehensive SEO platform with tools for website analysis, keyword selection, Google ranking checking, and technical auditing.<\/p>\n\n\n\n<p class=\"p-indent blog-p-justify\">Speakers at the event demonstrated how these tools can help companies learn more about their audience, track market trends, and make informed business decisions.<\/p>\n\n\n\n<p class=\"p-indent blog-p-justify\">Thanks to such practical webinars, students gain not only theoretical knowledge, but also applied skills, which are extremely important in the world of digital technologies.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5de9e3e066&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5de9e3e066\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"24636\" src=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_2-1024x402.webp\" alt=\"\" class=\"wp-image-24636\" srcset=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_2-1024x402.webp 1024w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_2-300x118.webp 300w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_2-768x301.webp 768w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_2.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5de9e3e914&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5de9e3e914\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"24632\" src=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_3-1024x376.webp\" alt=\"\" class=\"wp-image-24632\" srcset=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_3-1024x376.webp 1024w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_3-300x110.webp 300w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_3-768x282.webp 768w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_3.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5de9e3f188&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5de9e3f188\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"386\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"24633\" src=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_4-1024x386.webp\" alt=\"\" class=\"wp-image-24633\" srcset=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_4-1024x386.webp 1024w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_4-300x113.webp 300w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_4-768x289.webp 768w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_4.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5de9e3faad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5de9e3faad\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"24635\" src=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_5-1024x576.webp\" alt=\"\" class=\"wp-image-24635\" srcset=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_5-1024x576.webp 1024w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_5-300x169.webp 300w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_5-768x432.webp 768w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_5.webp 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e5de9e403eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e5de9e403eb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"24634\" src=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_6-1024x551.webp\" alt=\"\" class=\"wp-image-24634\" srcset=\"https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_6-1024x551.webp 1024w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_6-300x161.webp 300w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_6-768x413.webp 768w, https:\/\/rfc.nubip.edu.ua\/wp-content\/uploads\/2025\/04\/analitychnyj-detektyv_6.webp 1209w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9a5ce21\" data-block-id=\"9a5ce21\"><style>.stk-9a5ce21 {margin-top:24px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9a5ce21-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f209c99\" data-v=\"4\" data-block-id=\"f209c99\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f209c99-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f209c99-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5697104\" data-block-id=\"5697104\"><style>.stk-5697104 {margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5697104-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7b2bda7\" data-v=\"4\" data-block-id=\"7b2bda7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7b2bda7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7b2bda7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bfe2822\" data-block-id=\"bfe2822\"><style>.stk-bfe2822 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text has-text-align-right\"><em>Angelina BORCHUK,<\/em><br><em>head of the 31st IP group<\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0423 \u043c\u0435\u0436\u0430\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u0438 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u0433\u043e \u0406\u0422-\u0444\u0430\u0445\u0456\u0432\u0446\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0433\u0440\u0443\u043f\u0438 31-\u0406\u041f \u0420\u0456\u0432\u043d\u0435\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0444\u0430\u0445\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043b\u0435\u0434\u0436\u0443 \u041d\u0423\u0411\u0456\u041f \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0437\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0432\u0435\u0431\u0456\u043d\u0430\u0440\u0456 \u043d\u0430 \u0442\u0435\u043c\u0443 \u00ab\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 \u0434\u0435\u0442\u0435\u043a\u0442\u0438\u0432: 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\u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u0431\u0443\u043b\u0438 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0456 \u0442\u0440\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438: Similarweb, 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